Frequently Asked Questions

What is executive coaching?

Executive coaching is a confidential, one-on-one partnership that helps senior leaders improve how they lead, building self-awareness, sharpening decision-making, and working through specific challenges like leading through change, influencing stakeholders, or stepping into a bigger role. Rather than handing you answers, a coach asks the questions that help you find the approach that fits you.

Who does David Fung coach?

David works with senior technology and HR leaders — VPs, directors, and executives — as well as newer managers stepping into leadership for the first time. His clients are typically high performers navigating team dynamics, pressure from above, or a transition into a larger role.

Do you specialize in coaching technology leaders?

Yes. David's background is in high-growth technology companies, and much of his work centers on the pressures senior tech leaders face: leading through constant change and AI-driven disruption, influencing across the organization, and staying clear when their own ideas might be confusing their teams.

What are David Fung's coaching credentials?

David is an ICF Professional Certified Coach (PCC), an EQ-i 2.0 Certified Practitioner, and Leadership Circle Profile Certified. Before coaching full-time, he spent more than two decades in tech, including as a Senior Director at Salesforce leading 30+ leaders and individual contributors.

How is coaching different from mentoring or consulting?

A consultant gives you answers and a mentor hands you their playbook; a coach helps you reach your own. David draws on 23 years of leadership experience when it's useful, but the focus is on developing your judgment so you can handle the next challenge on your own.

What happens in a coaching engagement?

Most engagements start with a free 30-minute intro call to make sure it's a fit. From there, coaching takes place in regular one-on-one or group/team sessions built around your real situations — what's working, what's in the way, and the specific shifts you want to make. Sessions are confidential.

Is coaching available remotely?

Yes. David coaches leaders virtually and works with clients across time zones, so your location isn't a barrier.

How much does executive coaching cost?

Coaching is tailored to your goals and the scope of the engagement, so pricing is discussed during the free intro call. That conversation is also where you decide whether coaching is the right investment for where you are right now.

How do I get started?

Book a free 30-minute intro call on David’s Contact page. It's a no-pressure conversation to talk through what you're facing and whether working together makes sense.