Bring Joy to Your Hustle™

For senior leaders and their teams who know something's in the way but can't quite name it yet.

Sometimes it's the team dynamic. Sometimes it's the pressure from above. Sometimes it's patterns we don't even see in ourselves.

I help you figure out what that is and move through it.

Download the Alignment Field Manual (FREE)

“He taught me to fall in love with my work and embrace discomfort as a path to growth. That opportunity changed my life in ways I never expected.”

— Chris Ferguson, Lead Sales Engineer, Salesforce

Coaching leaders at companies including:

“David coached me through a difficult management challenge, providing the strategic questions I needed to navigate it successfully. He equipped me with the tools to handle similar situations in the future.”

— Joshua Dreiling, Senior Manager, Technical Consulting, Salesforce

“I didn't really know what I wanted with coaching, yet I was in a bit of a funk career-wise. David helped me shift my perspective and focus on what is in my control. I want to emphasize how fast it happened.”

— Christian Hagel-Sørensen, Director, UX Design, Salesforce

Featured On

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Who I Am

David Fung
Founder, Coachful Coaching

I coach from 23 years leading high-growth teams at Fortune 500 companies and startups. I have had the privilege of leading teams of varying sizes, including small, agile groups as well as larger, diverse, multi-generational teams. Working in high-growth companies for 23 years has honed my skills in recognizing and attracting top talent.

Today, I help executives cut through politics, accelerate innovation, and lead with integrity.

Together, we will work on developing the skills that make you an effective leader, including emotional intelligence, organizational influence, delegation, leading through change, and conflict resolution.

I’m a Certified Performance Coach and want to help leaders like you become the leader you’ve always wanted to be.

EQ-i 2.0 Emotional Intelligence Certified Practioner

Leadership Circle Certified Practitioner

Who I Help

I work with:

Executives & HR Sponsors investing in leadership development for their teams and themselves.
VPs & Directors who need to reduce friction, accelerate innovation, and drive customer growth.
New and Emerging Leaders advancing their careers or stepping into leadership roles

Book a Free Consultation

How it Works

Free Consultation – We start with a conversation about your goals and challenges.
Personalized Plan – Together, we define outcomes that tie directly to business impact (e.g., faster innovation, stronger team execution).
Team & 1:1 Coaching – Regular coaching sessions to reframe challenges, build influence skills, and navigate politics with integrity.
Measurable Outcomes – Progress is tracked and reported back to you or your sponsor to show ROI.

What Leaders Say About My Coaching

Tim Lan

"David's coaching has been invaluable in shaping my leadership journey. His guidance offers a perfect blend of strategic thinking and empathetic understanding, making every session not only valuable but also genuinely enjoyable. Through our sessions, I've refined my leadership approach and gained the confidence to tackle complex challenges head-on.

He is a true coach (and mentor at times) who is deeply committed to helping others succeed. Each coaching session is not only productive but also engaging, reflecting his ability to balance professional development with personal rapport.

I’m incredibly grateful for his support and would highly recommend him to anyone looking to elevate their leadership capabilities. His coaching has been a catalyst for my professional growth, and I'm deeply appreciative of his ongoing support and expertise."
Tim Lan, Portfolio Leader Customer Success, Salesforce
Art Deruga

“Dave is a very sound, practical, and thought-provoking coach who brings a calm, warm, insightful and introspective approach when coaching. I am always struck by his innate ability to explore deep into issues with a sound pulse of what lies underneath, and how it can be brought out meaningfully to the surface. He is a very effective listener, and has a great passion for his profession and success of his clients.”
Art Deruga, Manager, Global Affairs Canada
Shoib Ali

“David has been a mentor of mine for the past few years and has helped me tremendously in my path to leadership. I always walk away with something new when I chat with David and he has a great way to ask the right questions to get me to my answer which is extremely valuable to have in a mentor and coach. If you are looking for a trusted person to go to who is also a joy to speak to and share his experiences in Technical Sales, David is your person.”
Shoib Ali, Senior Manager, Mulesoft