Product & engineering leaders
Product managers, engineering managers, and architects leading through complexity and change.
David Fung · Founder & Executive Coach
Lead clearly as technology scales.
Practical coaching for technology leaders navigating pressure, politics, and rapid growth.
23years in tech
Certified coachTrained · ICF PCC
1:1 + programsdevelopment formats
Coaching leaders at
SalesforceAmazonElectronic ArtsLightspeedGlobant
Name It. Frame It. Invite It.
01
Name It
Get underneath the visible problem and name the leadership issue that actually needs attention.
02
Frame It
Look at the situation from the perspectives of the people, pressures, and patterns shaping it.
03
Invite It
Choose the conversation or action that invites others into a clearer way forward.
Practical coaching for high-tech leaders
Cut through politics. Reduce friction. Accelerate innovation.
David brings 23 years inside technology companies—from startups to Salesforce—to the moments where leadership gets real: pressure from above, a team that won’t move, or a pattern you can’t yet see.
Who this is for
Different roles. Familiar leadership pressure.
Coaching for product managers, engineering leaders, customer success leaders, sales engineers, architects, executives, and HR sponsors across high-tech companies and startups.
Customer & solution leaders
Customer success, sales engineers, and solution leaders influencing teams and customers without clean authority.
Executives & HR sponsors
Investing in leadership development for themselves, their teams, or the organization.
Startup & scaleup leaders
Growing into broader leadership while the company, team, and expectations keep moving.
Ways to work together
Coaching, programs, and speaking for technology leaders.
Choose the format that fits the leader, team, or organization you are developing.
1:1 Coaching
Private coaching for technology leaders navigating pressure, politics, growth, and high-stakes conversations.
Explore 1:1 CoachingOrganizational Programs
Leadership development for teams and talent across technology companies and startups.
Explore ProgramsSpeaking
Talks and workshops on leadership, team dynamics, influence, and leading through the AI era.
Explore SpeakingFeatured conversations
Conversations about leadership, influence, and change.
What leaders say
Coaching that changes how the next conversation goes.
“David’s coaching has been invaluable in shaping my leadership journey. His guidance offers a perfect blend of strategic thinking and empathetic understanding.”
Tim LanPortfolio Leader, Customer Success, Salesforce
“Dave is a very sound, practical, and thought-provoking coach who brings a calm, warm, insightful and introspective approach.”
Art DerugaManager, Global Affairs Canada
“I always walk away with something new. David has a great way to ask the right questions to get me to my answer.”
Shoib AliSenior Manager, MuleSoft
Bring Joy to Your Hustle™
Figure out what’s in the way and make your next move.
Start with a free conversation about the leadership challenge in front of you and leave with a clearer sense of whether coaching is the right fit.